Getting
Started
The key to
planning a successful reunion is organization and teamwork. Following is a list
of things you can do early on in the planning to ensure a successful reunion.
- Begin planning early. Plan at least one year
ahead, if possible.
- Form a reunion committee. Nobody can do it all
by them self, so recruit some fellow classmates to pitch in.
- Choose a location and date.
- Start searching for your fellow alumni.
- Communicate the reunion details with your
classmates throughout the process, beginning with a survey of their
preferences for the reunion.
- Keep accurate records. It is a good idea to keep
all of the records in a central location that more than one person can
access.
Useful reunion statistics:
- Approximately 150,000 class reunions are hosted
each year, according to Reunion Research, a reunion company located in
Auberry, Calif.
- About 27 million attend a class reunion
annually.
- The average size of a reunion is 180 people.
- Only 22 percent of adults say class reunions
mean a good time, according to a 1991 survey by Roper Starch Worldwide.
- People are most likely to attend their 10-year
high school reunion, according to the National Association of Reunion
Managers (NARM). About one-third of graduates attend this mile marker. One
in four will attend subsequent decennial events such as the 20th, 30th and
40th. About 20 percent will attend their 25th reunion.
- Almost 20 percent of graduates never hear about
their reunions because no one can find them.
- Attendees tend to buy more products starting
with the 20th reunion and buy increasingly more with each subsequent
reunion.
- Alumni are more likely to travel long distances
for the 20th and 30th reunions than for the 10th.
- Almost half of reunion participants spend an
average of $101 to $500 for travel, accommodations and sightseeing, not
including meals. Forty percent spend less than $100 and 6 percent spend
more than $500.
The
Reunion Committee
Recruit some of
your fellow classmates to help in the planning of the reunion. The size of your
committee will depend on the number of people you expect to attend and the
number of events you are including. You may assign one person to each task or
multiple people to each task. Below are some of the key roles for your
committee.
Program
Chairperson - This person will act as the head of the committee and will
provide leadership and motivation to the other members of the committee. It is
this person's responsibility to seek volunteers, assign duties, oversee
completion of tasks, plan the evening's events and provide the secretary with
the necessary information for the reunion program.
Secretary - This person will be responsible for maintaining the class
roster. He or she will also be responsible for all of the administrative
correspondence and recording committee meeting minutes. At the reunion, this
person will set up the registration desk and prepare all of the name badges and
signage.
Treasurer - This person is responsible for collecting and distributing
funds, processing registrations, compiling class statistics and managing the
reunion merchandise. If you establish a checking account for your class, be
sure to put at least two people on the account so that you can still access the
account if something happens to your treasurer.
Promotion and Advertising - This person will work with the local media
(newspaper, radio stations, etc.) to publicize the reunion. He or she is also
responsible for establishing a subcommittee to search for classmates and for
submitting updated roster information to the secretary.
Facilities and Catering - This individual will be responsible for
researching the costs and availability of potential facilities, including event
rooms, sleeping rooms, meals, parking and rental equipment. He or she will act
as a liaison between the reunion committee and local vendors.
Decorations - This person will create a theme for the reunion and choose
decorations to accentuate that theme.
Special Events - This is an optional responsibility you may choose if
you wish to have more than one event as part of the reunion. It can be a nice
way to stretch the reunion and allow participants to spend more time together
than a single evening. This person will arrange any special events, such as a
hospitality reception, a golf tournament, a potluck picnic, a barbecue,
activities for kids. This person is also responsible for arranging for awards,
tours or door prizes.
Music - This person will be responsible for choosing the type of music
and selecting who will perform at the related events. He or she is also
responsible for securing a sound or public address system.
Memories - This person is responsible for arranging for items such as
old photos, yearbooks, ticket stubs, and other memorabilia. He or she should
also hire a professional photographer to take pictures at the reunion and
related events. Hiring a videographer is another popular option.
The
Planning Timeline
The planning
will be less stressful and you will have a greater likelihood of getting the
facilities and vendors that you want the earlier you begin planning. Following
is a typical timeline for reunion planning. This schedule may be lengthened or
compressed to fit your allotted time frame.
18 months to
two years before:
- Recruit committee members and delegate tasks.
- Establish a budget and record-keeping system. It
is a good idea to share this between two people so you have a backup if
one person is unavailable.
- Begin looking into facilities, activities.
- Begin compiling a mailing list of attendees.
- Begin developing the theme for the reunion.
- Contact the convention and visitor's bureau in
the city where you're having the reunion and request information about
lodging, points of interest, vendors and local promotion of your event.
One year before:
- Complete your mailing list and compile a list of
people you have been unable to locate.
- Set the date, length and location. The rule of
thumb is the farther participants have to travel to attend, the longer the
event should last. Make sure the location is conveniently located and can
accommodate the size of the group.
- Hire entertainment, a caterer, a photographer, a
videographer and a printer.
- Send a survey to attendees requesting their
input on cost, menu options, type of events, etc.
Six to nine months before:
- Schedule specific events and activities.
- Send attendees a registration form, final cost,
biographical questionnaire and a list of alumni who have not been located.
Be sure to include a due date for registration and stress that fees are
due upfront to pay the vendors.
- Inform you alma mater of your upcoming event and
invite faculty and staff members to attend.
- Reserve blocks of rooms at local hotels. You may
also want to consider having your function in the hotel ballroom. In many
cases, if you block a significant number of rooms, the hotel will give you
a discounted rate on event rooms.
Five months before:
- Begin assembling a souvenir
program for attendees.
- Send registration packets to
missing alumni as they are located.
- Confirm contracts with all
vendors and suppliers.
Two to four months before:
- Meet with vendors and their
staffs to discuss specific details of the events.
- Select the final menus.
- Select and order reunion
memorabilia, such as hats, shirts, etc.
- Select a theme and order all
coordinating decorations and printed items.
- Send a follow-up letter to
those alumni who have not yet responded.
Six weeks before:
- Complete the souvenir program
and send it to the printer.
- Create checklist of tasks to be
completed during the reunion.
- Recruit volunteers to work
during the reunion and delegate tasks.
Two weeks before:
- Purchase additional supplies
and decorations.
- Confirm all contracts and
details with the vendors and other service providers.
Three days before:
- Prepare the name tags and packets with tickets
for drawings, programs, and meals for attendees.
One day before:
- Review final details with
committee members.
- Resolve any last-minute
problems.
Reunion Day:
- Decorate.
- Set up a table at the reunion entrance where you
can welcome attendees and provide them with their name badges, handouts
and other pertinent information. If there is a large group, divide the
class into groups alphabetically by last name. You should also have a
guest book available for attendees to sign at the registration table.
- Pick up rental equipment. Be sure to test it
ahead of time and work out any glitches.
- Set up displays.
- Have fun!
After the reunion:
- Make notes on what worked and what didn't.
- Write thank-you notes to the volunteers and
vendors.
- Complete the remaining bookkeeping and settle
all your accounts.
- Send a letter to alumni who could not attend.
- Post photos from the reunion.
- Start planning the next reunion.
The
Budget
When
establishing your budget, you should set it so that you will break even or make
enough profit to start the next reunion fund or donate a gift to the school. Be
sure to incorporate all potential costs. Even small costs, like postage stamps,
can add up quickly.
Items you
should include when you build your budget:
- Administrative costs, such as phone calls,
postage, deposits and office supplies
- Facility rental fees
- Catering fees, including food and beverages and
staffing for the event
- Alcoholic beverages, such as wine, after-dinner
drinks and champagne
- Music or other entertainment
- Photography and videography
- Decorations, such as banners, flowers, balloons
and place cards
- Printing cost associated with programs, souvenir
directories, registration packets and other mailings to attendees
- Signs, displays, name tags and tickets
- Awards and door prizes
- Mementos to give away
- Equipment rental
Add 10 percent to your final estimate to cover
any surprises or mistakes. Things like hotel rooms, travel and tours should be
paid for by attendees and not included in the registration fee.
Seed Money
To get the ball rolling, have committee members
pay their fees up front or ask for donations from classmates. Put money
remaining from one reunion into an interest-bearing account until the next one.
Have statements sent to a committee member with no financial responsibility to
prevent misappropriation of funds or theft. However, be aware that some states
claim the right to accounts that are inactive for more than 12 to 18 months.
You may need to deposit or withdraw small amounts (even $5) once a year to keep
the account active.
Cash-saving tips
By using the following tips, you may be able to
save some money.
- Reserve rooms at a group rate 6-24 months ahead.
Try to negotiate a lower price for large numbers of rooms and try to get
additional perks like hospitality suites, equipment or use of meeting
equipment at no cost or a reduced cost.
- Book meeting and banquet rooms at a community center,
restaurant or park.
- Compare the cost of hotel catering to using a
private site and hiring a private caterer. Many times this is much cheaper
for just a little more work.
- Check into renting dorm rooms or suites at a
local college or private school during summer months when students are
away.
- Some resorts offer group discounts.
- If your reunion is small, consider having it at
someone's home, a school, a church or other smaller facility.
The
Reunion Store
Establishing a
reunion store can be a great way to make some extra money for the next reunion,
scholarships or gifts for your alma mater. Merchandise can be anything you
think your attendees might want to purchase. Some popular items include
T-shirts, hats, sweatshirts, tote bags and souvenir alumni directories. Several
companies on the Internet provide promotional items for sale. There may be a
vendor in the city where your school is located that already has your school
logo and mascot.
Some attendees
may wish to purchase merchandise in advance so that they can wear apparel to
the reunion or so that they don't have to travel with it. For this reason, it
is a good idea to offer attendees the opportunity to purchase merchandise
before the reunion. You can sell these items, as well as reunion tickets, on
your reunion site. If you have a digital camera or a scanner, you can even post
photos of the merchandise.
A couple of
things can help make your reunion store a success:
- Make the store available as
much as possible.
- Have a variety of items and
sizes, including children's sizes.
- Post prices and store hours
where they are easily accessible.
Special
Events and Activities
Some reunions
are a single event, usually a dinner and dance. Others include multiple events
and extend from two days to a week or more. If you would like to extend your
reunion, consider some of the following activities.
- Tours - Take attendees on a
tour of a family homestead, your school, a military base, a museum, a
winery or other city landmark.
- Games, contests or competitions
- These can be just for adults, just for the children or both.
- Hikes - Take your participants
on an afternoon hike of a local park or lake.
- Sing-a-longs
- Group and individual photos -
Find a backdrop that meshes with reunion theme and have your photographer
take photos.
- After-dinner dance - Be sure to
include a variety of music to suit a range of musical tastes. Keep in mind
that music during the meal should only be background music.
- Show old movies, videos, slides
or then-and-now photographs of alumni.
- Collect histories.
- Raffles or auctions - This can
also be a great way to raise additional funds for the next reunion or a
class donation to the school.
- Reunion store
- Awards - Create some fun awards
to give out, such as Alumni Married Longest, Alumni with the Most
Children, Alumni who Traveled Farthest, etc.
- Talent show - Let your
participants be the entertainment. Invite alumni to showcase their
talents.
- Residence map - Post a map of
the United States or a world map and let attendees mark where they live
with colored stickpins.
- Photo board - Have someone take
Polaroid photos of attendees and their families and post them next to
photos from school.
Selecting
the Reunion Site
You should
select the site for your reunion as early as possible. Many places book more
than a year in advance. Selecting the location early also allows participants
to make their travel and lodging reservations in advance and could allow them
to get better prices.
You should keep
a few things in mind when selecting your reunion site and lodging options.
- Keep in mind the time of year
and the weather for that season. If you are considering an outdoor
location, have a contingency plan in case of rain or extreme temperatures.
- Determine length of reunion -
farther they have to travel, the longer it should be.
- Consider hiring an off-duty
police officer for security, especially if more than 100 people will be
attending.
- Consider type of event and the
layout of tables. A banquet with round or long tables is traditional, but
it is also time-consuming. Also, some facilities will not serve alcohol or
allow it to be served on the premises.
- Many reunion coordinators
choose to have the reunion at a hotel so participants can go straight from
the event to their rooms without the worry of driving.
Questions to ask about the site:
- Is transportation available
between the airport or train station and the hotel? Is it public
transportation or a hotel shuttle? What is the transportation schedule?
- Will they provide you with the
names and phone numbers of other reunion coordinators who have used the
facility who you can call for references?
- What are the off-season dates
and rates? This could affect the date you select.
- What deposit is due? When?
- What are the cancellation and
refund policies?
- What perks are available?
- Are both smoking and
non-smoking rooms available?
- Can you see the event and
sleeping rooms you will be using?
- What other events are scheduled
there for the same days? This could warn you of potential noise problems.
- Is the facility staff
unionized? When is the contract up for renewal? If your event is scheduled
during contract negotiations, there could be picketing or a reduction in
staff for your event.
- Is the facility handicapped
accessible? Is there handicapped parking? Is there sufficient parking
overall? What is the cost for parking?
- Is there a discount on event
rooms if you block a certain number of sleeping rooms?
- Will the hotel provide maps and
written directions of the surrounding area including airport, train
station, places of interest?
- Is it conveniently located and
easy to find for those not familiar with the area?
- How many people can the event
rooms comfortably accommodate?
- Is there adequate parking?
- Is it accessible and does it
have restrooms for those in wheelchairs?
- Are there high chairs and
booster seats for all kids attending?
- Do they provide any
decorations?
Selecting a Caterer
The food is an
important part of your reunion. To ensure that you get the caterer you want,
begin planning early. Many book more than a year in advance.
Questions to
ask about the menus and service:
- Will they provide you with the
names and phone numbers of other reunion coordinators who have used their
services who you can call for references
- What are the deposit, refund
and cancellation policies?
- Will there be meal choices or
do you have to decide on a single menu when you book?
- Do they serve alcohol or can
you provide your own?
- Are there options for
individuals on a restricted diet?
- What, if any, decorations do
they provide?
If you opt to have a potluck dinner, you may
want to assign foods to ensure a good variety. You will want to have salads,
main dishes, desserts, beverages, bread, fruits, and vegetables. Allow
out-of-towners to bring things like condiments, paper goods, utensils and ice.
Be sure to have a contingency plan for outdoor events, even if you're having it
in a park shelter.
Don't forget to bring:
- Salt and pepper
- Cutting boards and knives
- Barbecue tools
- Coffee urn
- Punch bowl
- Tablecloths
- Ice chests
- Clean-up supplies
- Trash bags
Surveys
and Questionnaires
During the
planning process you'll need to collect some information from your classmates.
Early on in the process, you'll want to get their opinions on dates, locations
and activities. Later, as you're putting together your alumni directory, you'll
want to get current information about your classmates, such as where they live,
how many children they have and what their hobbies are. Don't forget to set a
due date for these. Also be sure to explain to your participants that
registrations fees are collected up front to pay the vendor charges for the
event.
Some sample
event preference questions to include on your initial survey:
- Name - Don't forget to ask for
maiden names from your female classmates.
- Address, including city, state
and zip code
- Phone numbers
- E-mail addresses
- Preferred reunion date - You
can make this an open question or give attendees a list of dates to choose
from.
- Preferred duration of the
reunion
- How many family members will be
attending
- Preferred lodging style -
deluxe, moderate, economy
- Reunion activities - You can
provide them with a list of options and ask them to pick a set number or
rank them in order of preference.
- Additional comments
Some sample questions you may want to ask on
your biographical questionnaire:
- Name - Don't forget to ask for maiden names from
your female classmates.
- Address, including city, state and zip code
- Phone numbers
- E-mail addresses
- Birth date
- Military service? Branch? Number of years?
- Education beyond high school
- Career history
- Memories from school
- Honors, awards, certificates received
- Date of marriage(s)
- Names and ages of children/grandchildren
- Hobbies, crafts, sports, recreation, etc.
- What are your goals for the future?
- Have you had any usual experiences you would
like to share?
- What has been your funniest or most unusual past
occupation?
- Do you have any memories of a fellow classmate?
- What is your best school memory?
- What is your favorite song from school?
- What have been the highlights of your life since
school?
- What places have you visited?
- How many miles will you travel to attend?
- Who was your school crush?